Internship Assignment B - Profile

Coffeesmiths Collective
Organizational Profile

I. Purposes and Values
Coffeesmith Collectives mission statement is to increase the quality of life that comes with quality coffee and food to as many people as possible. The company also has values that are used to help identify what is important and what is not. The values are as follows:

1. Make quality coffee 

2. Every person is to be valued 

3. Every coffee shop is a public place 

4. Our communities and relationships give us significance 

5. Give our customers a better quality of life 

6. Plan and execute for exceptional profitability and return on investment 

II. Carrying out the purposes of the company 
Coffeesmiths relies on their employees to carry out the purposes of the company. They employ people who can think for themselves and make good decisions to benefit the company and its customers. They try to teach their employees to prioritise and balance values. At times, certain values may outweigh other values. When this happens, practices need to be altered in the moment.

The chain of command is less formal than a large company, but is well constructed for a smaller company. There are managers and assistant managers at all coffee coffee shops. If employees have questions or concerns, they are to report to the assistant manager or the manager. The manager is to report to the CEO or HR director.

III. New Policies 
The new policies are formed between the two founders of the company. They do take input from many of the managers as well as employees and customers. It is a very open system, but the people with the most influence are Chris (manager of Department of Coffee and Social Affairs and founder), Tim (CEO and founder), and a silent partner who finances part of the company.

IV. Competition 
Coffeesmiths has a wide range of competitors. They include all the coffee shops in Central London, and the machines people can use at home. To combat the other shops, Coffeesmiths tries to make the best quality coffee and adapt to the area the shop is in. This, they hope, will keep bringing customers in. As for the machines people use at home, Coffeesmith offers a wide variety of household coffee machines. Even if the customer does not come to get coffee every day, they hope that the customers will buy their coffee equipment from one of the various shops.

V. Funding 
Coffesmiths has two forms of funding. The first is a silent partner who is not present, but he does fund part of the company. The second is from the retail sales that are made every day in the coffeeshops.

VI. Customers 
They serve the neighborhoods they are located in. Each of the four shops is located in different areas of central London. Each shop caters to the type of area they are in. However, the overall customers would be people who love quality customers, friendly service, and a pleasant atmosphere.

VII. Employees 
They have around 25 full-time employees. 23 of the employees work as staff in the various shops, and 2 work behind the scenes. Their employees are from all over the world, and many of them do not stay for long. Coffeesmiths does well with encouraging travel. They do only employ experience baristas because they are trying to provide the best quality coffee.

VIII. Benefits 
Coffeesmiths offers their employees a 25% discount on food, a 20% discount on coffee beans, and free drinks while on shift. When employees are off shift, they get a 20% discount on food, 20% discount on coffee beans, and coffee drinks for £1.50.

IX. Issues the organization is facing 
Coffeesmiths is growing quickly. In three years, they have opened 4 shops. An issue they are facing at the moment is getting the newest shop more business. Because it has only been open for 3 weeks, it is not well known yet. Coffeesmiths is doing its best to bring awareness to the people living and working in the area. Another issue they are facing is the demand for online shopping. The website does have an online shopping section, but it does not contain all the items they sell. At the moment, they are working on revamping the website to make it more user friendly and to update the online shopping page fully.